Economies of affect

This article develops the concept ‘economies of affect’ to argue for increased anthropological attention to the roles of affect in facilitating economic transformations. The article draws on evidence from two ethnographic field projects, one in Mexico and the other in Indonesia, to show how affect was mobilized to create subjects commensurable with neoliberal norms. We show how embracing and crying and discourses about love and grief were conjoined to transformations that entailed the cessation of state guarantees and the introduction of market norms. In posing affect and its articulation with questions of economic change as an object of anthropological inquiry, the article argues for the utility of a notion of affect in contrast to other approaches that have stressed emotion. We argue that affect is useful because it is inherently reflexive and intersubjective. Affect refers to relations practised between individuals, in contrast to emotion, which still bears the spectre of a psychological individualism.